The Team

The people behind the philosophy.

Tarun Gulati

Founder & MD

A Company Secretary by qualification with over 20 years of exclusive focus on stock-based compensation. Tarun has advised over 200 companies, radically changing how founders across organizations and listed enterprises think about equity.

He firmly believes that an ESOP is not a financial bribe or a retention tool, but a pure statement of intent. A well-designed scheme maximises the magnitude of a team's potential and their peace of mind.

He is the author of the VVC Ownership Model and the 6D Stock Options Framework — an open global standard for designing employee stock options strategies anchored in values and vision.

Tarun is also the founder of Contemplate, an initiative built around the ADIOS framework (A Dialogue In Objective Silence). He teaches leaders how contemplation directly drives clarity.

Karan Pratap

CEO

A Chartered Accountant with deep experience in financial rigour and global technology operations. Karan brings a rare combination of Big 4 advisory discipline and organization execution speed.

Previously at KPMG and Stripe, he has led financial operations across India, the US, and cross-border structures. At Just Esops, he drives the execution of ESOP strategies with mathematical precision and operational excellence.

Karan oversees the Atom platform, ensuring it translates the 6D framework into an intuitive digital experience for founders and their advisors.